Growth Strategy

I developed and executed a vertical video content strategy aimed at maximizing engagement and follower retention. By analyzing algorithm shifts and viewer retention metrics, I tailored content to capitalize on trending formats while maintaining a consistent brand voice.

Analytics & Optimization

• Data-Driven Content: Analyzed retention graphs to optimize video pacing, resulting in higher completion rates and algorithmic push.
• Community Building: Implemented an active engagement strategy (replying to comments, Q&A features) to foster a loyal subscriber base.
• Visual Identity: Maintained consistent editing standards and thumbnail aesthetics to strengthen brand recognition across platforms.

Tech Stack